Brand & Category Campaign Associate
Job Duties
• Build the framework requirements for Category campaign (campaign structure, onsite asset planning, marketing planning etc...)
• Integrate new collections and new arrivals from focused categories into the campaign framework
• Manage the Category Campaign Calendar
• Lead coordination with cross-functional leadership to achieve set campaign objectives
• Build and operate the SOP from submission to execution by local General Ops
• Performance Management for Category and Mid Month Campaigns
• Venture Queries and Bugs, Administration and Meeting Coordination
• Detailed Post Mortem for Category and Mid Month Campaigns "
• Centralization of New Arrival & Brand Opening Campaigns framework (as Brand Day) with 2 tiers of packages, with non-paid & paid options.
• Harmonized resource plan (onsite package) & standardized brand commitments
• Lead coordination with cross-functional leadership to achieve set Brand Events Objective
• Work with DMS team to Build Quarterly partnership decks Asset allocation of Mega and A+ Campaigns
• Performance Management for Brand Events
• Set Supply Framework for Brands to participate in Campaigns and governed the SOP
• Super Brand Day Coordination with the commercial and DMS teams
Job Specifications
• 5-7 years of work experience
• Previous ecommerce or online business experience would be ideal
• Education background in business, marketing, operations preferred
• Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance and collaborate with internal stakeholders under tight timelines and pressure.
• Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects. Able to multi-task and prioritise under pressure.
• An analytical and structured thinker, strong with understanding and deriving insights from data.
• Strong communication and writing skills.