Key Account Manager

About the Role:

We are seeking a dynamic and results-oriented Key Account Manager to manage and grow strategic accounts for Daraz Choice. This individual will play a key role in driving the success of choice module through relevant assortment onboarding from the right vendors, and maintain and ensuring assortment remains competitive at all times.

Key Responsibilities:

1. Account Management:
• Build and maintain strong relationships with key account stakeholders.
• Drive business growth by identifying opportunities for new product listings, promotions, and marketing initiatives.
2. Assortment expansion
• Onboarding relevant assortment through trusted vendors as per the business requirements and needs.
• Building the right mix of branded and unbranded assortment through product expansion in high selling categories.
3. Sales Strategy & Execution:
• Develop and execute tailored sales strategies to achieve targets and maximize the potential of each key account.
• Monitor and manage the overall sales performance for each account, including sales volume, revenue, and profitability.
• Analyze market trends, competition, and consumer behavior to optimize pricing and promotional strategies.
4. Product Listings & Optimization:
• Oversee the creation and optimization of product listings, ensuring they meet platform requirements and best practices.
• Ensure product content (descriptions, images, SEO keywords) is accurate and aligns with brand guidelines.
5. Marketing & Promotions:
• Plan and execute e-commerce marketing campaigns, including digital promotions, discounts, and seasonal offers.
• Collaborate with the marketing team to drive digital advertising and enhance product visibility on e-commerce platforms.
6. Inventory & Supply Chain Coordination:
• Coordinate with the supply chain team to ensure stock availability, timely deliveries, and alignment with demand forecasts.
• Manage inventory levels and resolve stock issues, ensuring product availability on e-commerce platforms.
7. Data Analysis & Reporting:
• Provide regular performance reports, including sales metrics, growth opportunities, and ROI analysis.
• Track key performance indicators (KPIs) such as conversion rates, traffic, and AOV (average order value) to measure account performance.

Skills & Qualifications:

• Education: Bachelor's degree in Business Administration, Marketing, or related field. MBA is a plus.
• Experience: 3+ years of experience in key account management or e-commerce sales.
• Strong understanding of e-commerce platforms (Amazon, Flipkart, etc.) and their operational processes.
• Solid knowledge of FMCG products, trends, and consumer behavior.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in data analysis and e-commerce tools (Google Analytics, Seller Central, etc.).
• Ability to work independently and as part of a team to achieve business objectives.
• Strong problem-solving abilities and attention to detail.