Online Marketing Lead

About Daraz:

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030

For more information, please visit www.daraz.com.

Job Summary:

Daraz Payments is the fintech arm of Daraz, driving seamless, secure, and innovative payment experiences across South Asia. We partner with leading banks, wallets, and payment networks to enable smooth transactions for millions of users and merchants every day. As we continue to expand and innovate, we’re looking for a dynamic Manager – Payments Channel & Experience to oversee and optimize our payment channels in Pakistan. The Manager – Payments Channel & Experience will be responsible for driving operational excellence and strategic optimization across all Daraz payment channels in Pakistan. This includes managing channel costs, integrations, and performance, ensuring a frictionless payment experience for our customers.

The ideal candidate will have strong analytical skills, deep understanding of digital payments and financial operations, and experience working cross-functionally across technology, product, and business teams.

Key Responsibilities:

Campaign Performance Management:

• Monitor, evaluate, and optimize User Acquisition and Retention campaigns across Google, Meta, TikTok, and RTA platforms.
• Conduct in-depth analysis of campaign performance metrics such as CpDAU, CPO, ROI, conversion rates, and retention.
• Identify performance gaps and recommend strategic improvements based on data-driven insights.

Cross-Market Insights & Reporting:

• Provide actionable insights and performance summaries to internal stakeholders across multiple ventures and markets.
• Develop weekly and monthly performance reports, dashboards, and benchmarking for leadership visibility.

Creative Optimization:

• Collaborate with the design and brand teams to improve the effectiveness of creative assets used across channels.
• Ensure all creative elements highlight the full potential of Daraz’s value proposition and offerings.

Catalogue Optimization:

• Understand and enhance the integration between Daraz’s product catalogues and advertising platforms (Google & Meta).
• Work with product and category teams to improve catalogue quality, availability, and visibility to high-intent audiences.
• Budget & Accrual Management:
• Manage monthly marketing accruals and coordinate with Finance for validation and reconciliation of spends across all OM channels.
• Ensure budget utilization aligns with business goals and targets.

Required Skills/Abilities:

• Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or a related field.
• 2-3 years of experience in performance marketing, digital media buying, or e-commerce growth.
• Proficiency in campaign management on Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms.
• Strong analytical skills with hands-on experience in Excel, Google Analytics, and marketing dashboards (e.g., Data Studio, Tableau).
• Working knowledge of feed/catalogue management and optimization for dynamic ads.
• Excellent communication and collaboration skills to work across marketing, product, finance, and creative teams.
• Strong attention to detail, problem-solving skills, and the ability to work under pressure in a fast-paced environment.

What We Offer:

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group).
• A platform to learn from Alibaba's world-leading ecosystem.
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders in the e-commerce industry.
• Competitive salary and incentive package.