Similar to how the purpose of Daraz is to make life easier and better for the consumers, the Human Resources department focuses on providing the same for the most critical asset of the company, its employees.

Working in HR gives you the opportunity to develop business leaders and drive the business growth by acquiring and retaining the right talent, bringing out the best in people, succession planning, and by fostering an environment of equality and respect. HR is not just about payroll and services, it’s also about learning the critical gaps within the business and planning on how to fill them, and to put the policies, practices and procedures in place with business partners to implement the overall business strategy.

The areas to work within HR are:

Talent Acquisition: Help identify and attract the best people to the company, manage recruitment drives.

Talent Management: Work on retaining and development of employees through training and implementing leadership programs. Build and promote an environment of diversity and inclusion. Develop employee engagement activities.

Digitization: Digitization of manual processes and providing technology solutions to the human resources function and for all employees within the company who access HR technology tools.

HR Operations: Focuses on key processes throughout the employee lifecycle like payroll, compensation and benefits, onboarding and offboarding and other employee services.

Business Partners: Provide advice across a variety of HR disciplines and policies to employees and managers in business units they support.

Data Management: Managing and analyzing company data to maintain data quality through the use of systems

The Traffic Ops department forms a bridge between the Marketing and Commercial team. Where the Marketing team acquires users and the Commercial team hunts for deals, discounts and products. It is the Traffic Ops teams' role to brainstorm user behaviour, user journeys, recommendations, re-targeting, platform engagement, integrated campaigns and to translate cutting-edge marketplace mechanics in a localised manner. These are the people charged with key business growth drivers and who focus on creating a wholesome and engaging platform that people recur to, trust and enjoy!

Departments:

Merchandisers: Are the core owners for managing the assortment of more than 3 million products on Daraz. Of curating the best products, sellers and deals using cutting-edge data analysis in order to create engaging and effective sales campaigns. Their job involves identifying both current and upcoming (global and local) trends in order to forecast demand and proactively identify our users' needs. They work closely with the Commercial team to optimize avenues for category performance and business growth.

Campaign Operations: This team is the primary owner for Daraz's front-end including all platform visibility channels with a key focus on the Daraz App. Their work includes brainstorming, developing and executing innovative campaigns based on the business and user needs identified by the Merchandisers. They also lead the charge for platform engagement by using new and creative mechanics like Shake Shake, gamification, giveaways, corporate partnerships, CSR integration, price-based shopping actions and more. Put simply, Campaign Operations maintains a majority of the Daraz platform's UI and UX. There is a key focus on data-driven iterative improvements and responsiveness as user behaviours, needs and shopping patterns adapt.

Guided shopping: They are in-charge of making it as easy as possible for our customers to find the best deals, discounts and products. They brainstorm and create multiple entry and exit points via categories and search queries which direct users to our campaigns. They manage the assortment of vouchers on the website making sure our users have all the information they need to successfully convert on the platform and they curate personalized product collections which make it easier than ever for our users to shop by theme, interest, event and need.

CRM: Customer Relationship Management (CRM) focuses on re-engaging, converting, growing and retaining users by collecting and organizing actionable customer data. The department works on orchestrating multi-channel communication based on data insights to make sure our users receive timely information about products they've purchased before as per their replenishment cycles, about products for which they've shown and intent to purchase and to keep them engaged with content they enjoy!

Data Science: Daraz gathers immense volumes of data across it's 5 countries. The Data Scientists here use advanced machine learning techniques in conjunction with Alibaba's cutting edge cloud infrastructure to build models that deliver proven and significant business impact. One of their key strengths is the ability to measure everything we deploy instaneously and interatively improve and adapt our approaches to enhance the overall Daraz experience.

Performance Management: The performance managers are responsible for setting organizational merchandising targets, sharing and distributing these targets amongst the various business units and categories, monitoring and forecasting their performance and utilising the discounting budget to align performance with business growth KPIs. In addition to this, they also play a key role in providing ad-hoc analysis and performance support to the other Traffic Operations teams. The have played a key role in Daraz's exponential growth trajectory by executing timely and creative discounting manoeuvres based on real-time data.

Commercial at Daraz in a nutshell revolves around getting onboard the best assortment available at most competitive prices, to provide customers with a better shopping experience. While Customers remain to be the bloodline of any business, sellers come as an integral partner to success for an Ecommerce setup like Daraz. To provide a seamless selling experience, from onboarding to making seller a success, commercial has a role to play in each stage. Commercial at Daraz is structured along following departments:

Category Management: Each Category of assortment at Daraz is managed by a Category Manager, who serves as the business owner and sole responsiblity for category performance, business planning and brand management, driven by targets to achieve scaleable category growth.

Seller Support & Onboarding:A one window solution for all the sellers selling at Daraz, ranging from issue resolution to Onboarding.

Seller Education & Training: Seller Education and Training is highly important from the perspective of making sellers realize their full potential and keeping them informed about changes in business policies. Not only does it cater to needs of existing sellers, but also uses different mediums to increase their engagement and activity with Daraz.

A DFLP in commercial gets an in depth exposure in all of these departments, allowing him to develop skills such as sales planning and analysis, business strategy formulation, category and brand management as well as relationship management.

The objectives of marketing department are twofold; project the brand image of Daraz that ensure that we have top of mind recall when a consumer thinks about shopping, and to drive quality users to the Daraz platform by ensuring that anyone with a smartphone in Daraz regions has the Daraz App installed in their phones. This is done by using a mix of online and offline strategies, mostly in cohesion with each other employing tactics such as micro-segmenting users along the user lifecycle, serving relevant advertisements to online users by leveraging personalization and machine learning, and engaging users on the website and app to improve their user experience. There is a lot of focus here on working on content and performance marketing by leveraging industry best practices and guidelines provided by industry giants such as Facebook, Google and Alibaba Group.

Marketing at Daraz is composed of the following teams.

Paid Marketing: This is the team responsible for running advertisements on all online channels such as Facebook, Google and Snapchat. The team is divided into channels (Facebook, Snapchat), and is lead by a Channel Manager who has channel associates under him

SEO Team: Tasked with driving users from Goole searches to the Daraz website. This is an organic channel.

Online Marketing Managers: This the performance marketing team, responsible for managing and monitoring reporting and numbers across all online channels

Marcomms: Marcomms manage all organic channels such as PR, Influencers, and Community Management and drive the creatives and content strategy across all offline and online channels

Offline/Branding: Responsible for traditional marketing channels such as OOH, ATL, and BTL activations

Partnerships: Responsible for brand and app partnerships with multiple partners such as Careem, Telenor, KFC etc

For a tech driven company like Daraz, the technology department plays the most important role in the company. The technology department works closely with major stakeholders in the company to drive revenue, improve customer experience and ensure stability throughout the platforms offered by Daraz. Technology at Daraz is structured along the following departments:

Development: The development team consists of the software architects and PHP/Java developers who work closely with the product team to help bring the vision of the business into form.

Product team: The product team works closely with the business stakeholders and the development team. The team consists of product managers and product owners who are responsible for gathering updated requirements from the business, assigning priorities and breaking down major projects into deliverable tasks for the development team, which are delivered in the form of sprints.

Business intelligence: The business intelligence team is responsible for ensuring that the top stakeholders have full visibility of the numbers that define the growth of the company. Not only is it responsible for gathering data and presenting the information to the required stakeholders, they also study the data to identify trends and give recommendations for improvements using a smart data-driven approach.

Localization: As the name implies, Localization department aims to increase Daraz's outreach from the grass root level. The department is focused on building the Daraz brand from the ground up and does so by tapping into areas where the company's customer base is week and launching projects that help Daraz grow locally.

While all the departments work on attracting and acquiring customers and sellers through traditional means, we take a more bold approach - we go out into the market and talk to customers directly.

Cross Border: Cross Border at Daraz is the latest addition to the Daraz business family. Just launched months ago, we are working on getting Daraz customers what they can’t find locally and source it from all over the world. With a very international team we are working across the Group to build this business unit from scratch. Everyday we are facing new learnings, challenges and rewards in creating new structures. Work in the Cross Border team is inherently international, not just coordinating between the five Daraz ventures but with our teams and sellers overseas (e.g. in China). Cross Border is a cross-functional team that includes work on commercial questions (assortment strategy, marketing, campaigns, traffic operations, etc.), operational questions (how to get products from overseas into our markets, etc.), as well regulatory questions (customs, duties, prohibited items, etc.). You can be sure to learn a lot about international trade but also about almost every aspect of Daraz business overall!

Prepayments: The aim of the prepayments department is to drive up the share of digital payments; through acquiring new customers, promoting recurring usage of existing customers for credit and debit cards, direct transfer, daraz wallet and third party wallets.

What we do:

In a true summary, the operations department can be called the Enabler. Whether its the massive campaigns designed, or a new strategy for sellers, the operations department enables the company to carry out the strategic decisions and plans. Its the place where the plans made on paper and screen turn into a reality. The functions of operations are very broad which further divides it into sub-departments. Some of the largest functions involve warehousing, seller management, logistics, transport, routing, capacity management, system configurations, and business intelligence.

Warehousing: This involves the management of warehouse inventory and sub-functions such as inbound, outbound, inventroy picking, stocking, layouts for most optimal space utilization, etc.

Seller Management: This involves onboarding new sellers, assigning correct city groups to them, dealing with their day to day querries, and cordinating with them for the first mile type i.e. Pickup or Drop-off

Logistics: This invloves the operations of Daraz's own delivery fleet known as DEX (Daraz Express). It is growing at an extremely fast rate in major cities of Pakistan and aims to be an individual 3PL in the future.

Transport: This involves the management and cordination with other 3PLs that Daraz works with. e.g. TCS and Leopards. This sub-department is involved in deciding capacities for each 3PL and its coverage. It is also responsible for dealing with day to day issues with each 3PL.

Ops Excellence: They are product owners for crucial systems that operations as a whole rely on. i.e. LMS, TMS, LT++, etc. They are responsible for mantaining and configuring the systems to meet with business needs. They also troubleshoot if misrouting occurs or system behavior isn't as desired.

Business Intelligence: They are responsible for generating useful reports and mantaining the database. These are the reports and data that all other departments rely on for their analysis.

The Finance Department at Daraz takes pride in managing a wide range of activities from basic book-keeping to providing valuable information that assists in the strategic decision-making process of the company.

Finance functions:

Group Reporting: Management reporting on monthly basis to Alibaba on their predefined templates.

Taxation department: Managing VAT and income tax compliances; including monthly withholdings, quarterly advance tax, annual tax returns
Replying on tax authorities notices (monitoring etc) as per the notice timelines and updating tax rates on different Daraz products
Liasioning with tax consultants on tax matters

Treasury and Non trade payments: Treasury functions and dealing with banks
Working capital / cash flow management, bank reconciliations
Non trade (utilities, rents, payroll, marketing expenses etc) related payments via online transfers

Commercial Finance / Billing Department: Responsible for Trade payments ( Seller Centre + Retail) processing via online processing
Inventory reconciliation, payables reconciliations, costings, advances to suppliers management

E payments Department: Manages Digital payment gateways ( Jazz cash, Easy pay), processing customers refunds
Monitor customers issues and queries regarding their payments or refunds
Liaison between our payment partners and CS for solving any queries and issues

Finance Logistics department: Manages 3PL receivables on weekly basis, making reconciliation, ensuring we get money within the SLA
Keeping track of all the lost items and raising demand to pay us for the lost items
Working on shipping charges as per 3PL invoices vs Daraz working and reconciling the differences