Working in marketing means working with big brands, partners and category teams to identify campaign targets & objectives. We devise strategies that help us achieve both our on and offline objectives. In online marketing we create digital content and personalized messaging (i.e. photos, videos, prose) used for our campaigns across Social Media, Paid Marketing, Emails, Blogs and Press Releases. The challenge here is to segment and target messages to the relevant customer groups. In offline marketing we mostly focus on traditional channels (TV, Radio, Print) & generating new partnerships for our upcoming campaigns. Finally we measure the overall marketing impact and ROI to see where we can re-strategize and in which channels.

Our first challenge would be to develop a strong brand identity for Daraz and to standardize communication with one voice across all channels.  Secondly, scaling our online marketing spend while maintaining marketing efficiency. Lastly, improving personalization and targeting across all Marketing Channels (Paid Marketing, Email, Mobile Marketing and Website). 

In commercial we strive to make every top brand available on our website, which our customers can think of buying (and more). There are several steps to help us ensure this availability. First and foremost we must acquire the top sellers (i.e. top brands) in our market and help them sell their products through our Daraz platform. Next we go through a process called incubation in which we train our sellers to use our selling portal (Seller Centre). The final step and aim is to extend their assortment on our website, thereby increasing sales. Maintaining a good relationship with our sellers is a key part of this process. This means we must help them sell their products on our website & prevent dead stock in our inventory.

Assortment is critical for any business to grow and is one of our main challenges for 2017. Daraz currently offers top brands in Pakistan and has listed over 100,000 products available to purchase. We need to start selling products that will serve the mass markets. We plan on expanding assortment from international markets that will serve the purpose for new and cheaper products. The main challenge with international assortment is to acquire chines vendors that will be able to directly sell to people in Pakistan through Daraz.pk.

Working in operations involves managing the end-to-end life cycle of a product: from the time the customer creates and order to its eventual delivery. This includes a lot of different steps, from creating optimized standard processes, to preparing efficiency reviews and financial plans, to ensuring an efficient team organization and management. We work tirelessly behind the scenes to ensure that every Daraz customer gets exactly what they want, how they want, and when they want. A life in operations is by no means easy, and it takes a certain kind of individual to excel. But it is also extremely rewarding and teaches skills you will be able to use throughout your career.

Our main challenge for 2017 is to ensure that every aspect of operations is tailored towards providing a great customer experience. We will achieve this through implementation of a fully optimized Amazon-like marketplace in Pakistan: smarter operations fulfillment plans for fast delivery for our customers; smarter vendor marketplace management to ensure a consistently high product quality for increasing customers satisfaction with Daraz ordering journey ; and smarter routing through our extended courier partners network to ensure cost efficiency and extensive geographical reach.

Working in technology means you will help improve our company's system capabilities. As a team we must first and foremost determine which technological changes are most needed and where. Once that has been prioritized, we can implement the change which may consist of new system or software developments. If you are passionate about technology and want to learn how it can be leveraged to grow, improve and automate a company, this team is the place for you.

In 2017, we want every Daraz customer experience to be an exceptional one, and technology will play key role in this. From offering the widest range of payment solutions in each local ecommerce market, to developing a fully mobile responsive website and app, we aim to be the best in all we do.

Working in HR involves managing different daily topics that range from recruitment & development to reviewing & retaining. In order to excel as a company we must ensure that we hire the best people with the right “Daraz” vision. Once we have the best people in house we allocate the needed in house training & appraising for each employee, thereby ensuring that our staff performs according to set goals & objectives. Finally we must retain our best employees by ensuring that they remain loyal to our company. To achieve this we must ensure that our key employees feel recognized and rewarded for outstanding achievements. This is not an easy job, but it’s definitely a very strategic one that requires a lot of passion & as well as ambition to drive change on a Daraz group level.

Our main challenge for 2017 is to extend our reach by developing stronger connections with academic institutions. Moreover we will invest more in development & retention by sharpening our plans and ensuring that our staff is performing the best they possibly can. This involves listening more closely to their concerns and responding by offering them the right guidance & benefits.

Finance is the backbone of any company. At Daraz we look for professionals who are young, energetic, dynamic, technically saavy and fully geared to take on challenges in a competitive and fast moving environment. Thinking on your feet is key!

Finance department is majorly divided in the following six main areas:

• Working capital management and treasury
• Vendor and customer payments
• Financial reporting
• Local and investor audits
• Statutory compliance
• Taxation
• Systems and Internal Controls

The e-commerce industry has become so fierce, that surviving has become a matter of concern. With the E-Commerce industry growing faster than ever, it is important to maintain one step ahead of our competitors. For these same reasons our department is facing a number of different challenges. The main challenges can be summarized as follows:

• Efficient financial consolidation: As the company expands through acquisition and mergers, one major challenge involves handling financial consolidations efficiently.
• Streamlining processes and improving productivity: The trend is largely geared towards streamlining and boosting work productivity, thereby reducing costs & improving business processes through new technological advances. We face the challenge of achieving this in a cost consuming manner.
• Balancing the needs of our business growth, cash flow, new opportunities, and maintaining a competitive advantage.
• Creating synergies and the eco system to support all departments and to make effective use of resources in alignment with our companies overall vision.